Albuquerque, NM (KKOB) –Albuquerque’s premier outdoor concert venue will soon be named First Financial Credit Union Amphitheater. The new name takes effect for this 2026 concert season. First Financials’ relationship with the amphitheater started seasons ago with sponsorship of the VIP club. In a press release today, it was announced as part of this partnership, First Financial Credit Union will introduce new benefits for fans. Members will now receive perks including Fast Lane entry and access to special events. All fans will have opportunities to participate in summer sweepstakes and engage with an onsite photo experience designed for social sharing. First Financial Credit Union has been in existence since 1937 with 300 employees and almost 100,000 members.
