SANTA FE, NEW MEXICO – Meow Wolf, the immersive arts company that began in Santa Fe, will make its debut at the 2027 Rose Parade with a float featuring one of the organization’s most recognizable symbols: a refrigerator that serves as a portal to other worlds.
The float, titled “Meow Wolf Meow Wolf Meow Wolf: A Float by Meow Wolf,” will appear during the New Year’s Day parade in Pasadena and serves as a preview of the company’s upcoming permanent exhibition in Los Angeles, scheduled to open in early 2027.
According to the company, the 55-foot float will feature imagery and characters inspired by several Meow Wolf attractions, including the underwater Glowquarium, the alien world of Numina, and the surreal grocery store Omega Mart. Towering over the exhibit will be the Bearret, a creature described as part bear and part ferret.
The float is being built in partnership with Artistic Entertainment Services, a longtime creator of Rose Parade entries.
Organizers say more than 210,000 flowers will be used in the design. The display will also feature Rose Beef, a fictional product from Omega Mart known as “nature’s beefiest flower.”
Founded in Santa Fe in 2008 as an artist collective, Meow Wolf has grown into a nationally recognized arts and entertainment company with permanent exhibitions in Santa Fe, Las Vegas, Denver, Dallas-Fort Worth, and Houston. The company reports that more than 13 million visitors have experienced its installations.
The Rose Parade appearance comes ahead of Meow Wolf’s expansion into Los Angeles and its planned New York City exhibition, expected to open in 2028.
