A BIG JUMP IN ENROLLMENTS LAST MONTH IN NEW MEXICO THROUGH WWW.HEALTHCARE.GOV. DEBRA HAMMER WITH THE NEW MEXICO HEALTH INSURANCE EXCHANGE SAYS ENROLLMENT NUMBERS WENT UP MORE THAN 700 PERCENT IN DECEMBER.
BUT SHE SAYS ONLY 18 PERCENT OF ENROLLEES WERE IN THE KEY DEMOGRAPHIC OF 18-34 YEARS OF AGE. SHE SAYS THAT AGE GROUP HELPS THE SUSTAINABILITY OF THE POOL.
HAMMER SAYS THE INSURANCE EXCHANGE IS PLANNING A MAJOR MULTI-MEDIA CAMPAIGN AT THE END OF THE MONTH IN AN EFFORT TO GET MORE YOUNG PEOPLE SIGNED UP. MARCH 31ST IS THE FINAL DATE FOR THE FIRST OPEN ENROLLMENT PERIOD.
