SALES THIS HOLIDAY SHOPPING SEASON IN NEW MEXICO ARE EXPECTED TO BE UP SLIGHTLY FROM A YEAR AGO … BY 1.7 PERCENT. THAT ACCORDING TO A NEW REPORT FROM N-M-S-U ASSOCIATE MARKETING PROFESSOR BRUCE HUHMANN. HE TELLS 770 KKOB ONE NEGATIVE FACTOR IS A SHORTER SHOPPING SEASON … 25 DAYS THIS YEAR COMPARED TO 32 A YEAR AGO. HE SAYS THERE ARE MORE SALES WITH A LONGER SHOPPING SEASON, WHICH WILL BE OFF BY SIX DAYS THIS YEAR.
BUT HUHMANN SAYS HE THINKS IT'LL BE A GOOD YEAR FOR THOSE WHO SELL BIG TICKET ITEMS LIKE CARS AND APPLIANCES, AS THERE SEEMS TO BE A PENT-UP DEMAND FOR THOSE PRODUCTS.
