THE INTERNATIONAL BALLOON FIESTA HELD EACH YEAR IN ALBUQUERQUE IS GOOD NEWS FOR THE LOCAL ECONOMY. RESEARCH SURVEYS DONE IN 2015 SHOW THE FIESTA GENERATING 177-MILLION DOLLARS. KOB-TV REPORTS TOM GARRITY, DIRECTOR OF THE FIESTA’S MEDIA RELATIONS, SAYS THE ECONOMIC IMPACT IS THE EVENT’S FRINGE BENEFIT. IN FACT, THE DEMAND FOR HOTEL ROOMS LAST YEAR…… MORE