MORE RETAIL STORES ARE GIVING DOWNTOWN ALBUQUERQUE A TEST DRIVE TO SEE HOW WELL THEIR BUSINESSES DO THERE. IT'S UNDER A SO-CALLED POP-UP PROGRAM THAT ZOYA LOPATA WITH THE DOWNTOWN ACTION TEAM SAYS HAS WORKED IN OTHER CITIES. IT ALLOWS A BUSINESS TO SET UP IN A LOCATION FOR ABOUT A MONTH.
LOPATA TELLS US THEY'VE GOTTEN A VARIETY OF 4 BUSINESSES IN THE FIVE MONTHS SINCE STARTING THE PROGRAM, WHICH THEY HOPE CHANGES THE PERCEPTION THAT DOWNTOWN IS JUST BARS AND RESTAURANTS.
LOPATA SAYS THEY HOPE TO EXPAND FROM ONE SPACE TO 4 SPACES GOING SIMULTANEOUSLY.
