Albuquerque, NM (KKOB)–With the hopes of having a sports season being repeatedly let down due to the current pandemic, TLC, along with the New Mexico Activities Association, University of New Mexico, Albuquerque Isotopes, and New Mexico United, collaborated to create a motivational message for athletes of all ages across the state. The initial collaboration took place over a Zoom meeting in early April and resulted in the ‘we will play again’ message.
The video took a few months to coordinate due to constantly changing restrictions. Featured in the video are local athletes from both middle and high schools in Rio Rancho, Albuquerque, and Magdalena.
TLC’s Owner and CEO, Dale Armstrong stated: “The mental health of our young athletes is really being tested right now because of the regular sports seasons being cancelled and postponed. It’s really important that our kids keep active, so they stay healthy, not just physically but mentally too. Even though everything looks different this year, it’s still very important to stay on top of your skills.”
The 30-second ‘We Will Play Again’ message launched this week on both TV and social media. View here: