A COMPANY THAT PRODUCES AND DISPENSES MEDICAL MARIJUANA IN NEW MEXICO IS GETTING ITS MESSAGE OUT THROUGH THE USE OF BILLBOARDS. DARREN WHITE IS THE C-E-O OF “PUR-LIFE.” HE SAYS NO-ONE IN THE MEDICAL POT BUSINESS HAS EVER BEEN ABLE TO GO PUBLIC LIKE THIS. HE BELIEVES THERE IS A VERY GOOD REASON TO PUT UP THE BOARDS … MAINLY TO REMOVE THE STIGMA THAT SURROUNDS CANNABIS CONSUMPTION.
THE BILLBOARDS FEATURE AN IMAGE OF A MARIJUANA LEAF WITH THE MESSAGE “THIS IS MEDICINE.” WHITE SAYS 13 OF THE BILLBOARDS WILL BE GOING UP AROUND THE METRO AREA.