A NEW NAME AND A NEW CAMPAIGN. NEW MEXICO’S WINE INDUSTRY HAS CHANGED ITS NAME FROM THE NEW MEXICO WINE AND GRAPE GROWERS ASSOCIATION TO NEW MEXICO WINE. IT’S ALSO KICKED OFF A NEW CAMPAIGN CALLED VIVA VINO.
THE CAMPAIGN WILL CELEBRATE WINES ACROSS THE STATE, AS WELL AS THE ARTISANS WHO MAKE THEM AND INDUSTRY CONTRIBUTIONS TO THE STATE. YOU’LL ALSO START SEEING TRAIL SIGNS DIRECTING RESIDENTS AND TOURISTS TO LOCAL WINERIES, WHOSE NUMBERS HAVE SPIKED IN RECENT YEARS. THE TOTAL NUMBER OF WINERIES IN NEW MEXICO ARE EXPECTED TO HIT 60 BY THE END OF 2017.
