THE ALBUQUERQUE INTERNATIONAL BALLOON FIESTA BRINGS PLENTY OF PEOPLE TO NEW MEXICO, AND THEY LEAVE BEHIND SOME SERIOUS MONEY. THE FIESTA HAS RELEASED A STUDY SAYING THE ECONOMIC IMPACT OF THE EVENT IS OVER 177-MILLION DOLLARS.
BOARD PRESIDENT, JAY CZAR, SAYS THOSE VISITORS LOVE TO SHOP. THEY GO TO OLD TOWN, UPTOWN, THE MUSEUMS, AND ANYWHERE IN ALBUQUERQUE AND SANTA FE. HE SAYS BOTH CITIES ARE TEEMING WITH PEOPLE DURING THE FIESTA.
THE STUDY SAYS THE FIESTA ATTRACTED OVER 955-THOUSAND PEOPLE DURING THE NINE DAY EVENT. THREE QUARTERS OF THOSE VISITORS WERE FROM OUTSIDE THE ALBUQUERQUE METRO AREA.
