ADOBE ARCHITECTURE IS THE NEW MEXICO TOURISM DEPARTMENT’S NEWEST STRATEGY TO SELL THE STATE. THE ALBUQUERQUE JOURNAL REPORTS THE DEPARTMENT HAS RELEASED A 106 SECOND VIDEO CALLED “CURED EARTH” THAT PAYS HOMAGE TO ADOBE. IT CALLS ATTENTION TO ADOBE’S DISTINCT CONSTRUCTION METHOD AND LISTS 15 LOCATIONS ALONG THE SO-CALLED “ADOBE TRAIL” AROUND THE STATE.
THE JOURNAL SAYS THE TRAIL FEATURES STOPS AT EL SANTUARIO DE CHIMAYO, ACOMA PUEBLO, AND THE SAN FRANCISCO DE ASIS MISSION IN RANCHO DE TAOS.