YOU’RE GOING TO NEED A BIGGER BALLOON FIESTA BUMPER STICKER. THE FIESTA HAS UNVEILED A NEW PRESENTING SPONSOR. DORIS HIGGINBOTHAM IS WITH CANON, WHICH SHE SAYS HAS SIGNED A THREE-YEAR AGREEMENT WITH THE FIESTA, WHICH WILL NOW BE KNOWN AS THE ALBUQUERQUE BALLOON FIESTA PRESENTED BY CANNON.
HIGGINBOTHAM SAYS THE FIESTA IS A PERFECT FIT FOR WHAT CANON DOES. SHE SAYS THEY’LL HAVE A VERY LARGE PRESENCE ON MAIN STREET WITH PLENTY OF INTERACTIVE OPPORTUNITIES FOR VISITORS.
THE MULTI-YEAR AGREEMENT RUNS THROUGH THE 44TH, 45TH AND 46TH FIESTAS.
