ALBUQUERQUE PUBLIC SCHOOL OFFICIALS ARE HOPING TO BOOST REVENUE BY SELLING NAMING RIGHTS TO THE DISTRICT'S NEW SPORTS STADIUM ON THE CITY'S WEST SIDE. SPOKESWOMAN JOHANNA KING SAYS THE DISTRICT HAS HIRED A FIRM TO LOOK INTO ADVERTISING POSSIBILITIES. SHE SAYS THEY DECIDED TO TAKE THIS APPROACH AFTER NOTICING OTHER SCHOOL DISTRICT ACROSS THE COUNTRY TAKING ADVANTAGE OF SOME OF THEIR MARKETING POSSIBILITIES BY REACHING OUT TO THEIR SUPPORTERS.
KING SAYS THE DISTRICT COULD MAKE MORE THAN A MILLION DOLLARS THROUGH A FULL 10-YEAR SPONSORSHIP OF THE STADIUM. SHE SAYS THE BALTIMORE FIRM IS BEING PAID 15-HUNDRED DOLLARS A MONTH TO RECRUIT POSSIBLE ADVERTISERS.
