PROTECTING THE REPUTATION OF NEW MEXICO CHILE IS BEHIND A NEW CERTIFICATION PROGRAM FOR THE STATE'S SIGNATURE CROP. GOVERNOR MARTINEZ AND OFFICIALS WITH THE NEW MEXICO CHILE ASSOCIATION WILL OFFICIALLY ANNOUNCE THE PROGRAM IN BERNALILLO ON TUESDAY THAT NEW MEXICO CERTIFIED CHILE WILL JOIN OTHER WELL-KNOWN TRADEMARKED PRODUCTS SUCH AS VIDALIA ONIONS AND IDAHO POTATOES.
THE PROGRAM ADDS TO AN EXISTING LAW THAT MAKES IT ILLEGAL TO ADVERTISE A PRODUCT AS NEW MEXICO CHILE UNLESS IT'S GROWN HERE.
