A NEW STUDY SHOWS AMERICANS ARE TIRED OF TOO-CUTE HOLIDAY COMMERCIALS. VIA-MEDIA RELEASED ITS 2013 HOLIDAY ADVERTISING STUDY LAST WEEK. BECKY JONES, V-P OF VIAMEDIA MARKETING, TELLS 770 KKOB THEY POLLED CONSUMERS ABOUT THE MEDIA'S HOLIDAY ADS IN GENERAL AND HOW THEY IMPACT HOW THEY SHOP FOR THE HOLIDAYS.
THE RESEARCH SHOWS 59-PERCENT OF AMERICANS ARE TIRED OF CUTE HOLIDAY ADS AND WANT MORE SCROOGE-LIKE THEMES. THE TOP THREE INTERESTS WERE HOW TO RETURN A GIFT YOU DON'T LIKE … HOW TO RE-GIFT … AND HOW TO RETURN A BAD OR INAPPROPRIATE GIFT.
