STATE TOURISM OFFICIALS TAKING A NEW APPROACH TO THEIR SUCCESSFUL "NEW MEXICO TRUE" CAMPAIGN. WITH THE FIRST WINTER STORM OF THE SEASON BEARING DOWN ON NORTHERN NEW MEXICO, THE TOURISM DEPARTMENT IS LAUNCHING ITS FIRST-EVER 800-THOUSAND DOLLARS WINTER-SPECIFIC AD CAMPAIGN. IN IT, THEY PROMOTE THE STATE'S SKI RESORTS AND OTHER WINTER ACTIVITIES.
THE DEPARTMENT IS IN PARTNERSHIP WITH SOUTHWEST AIRLINES TO RUN PRINT ADS EVERY MONTH IN THE AIRLINES IN-FLIGHT MAGAZINE … WITH A DIGITAL AND EMAIL COMPONENT.
