JEFF SIEMBIEDA IS THE EXECUTIVE DIRECTOR OF THE NEW MEXICO BOWL. HE SAYS THE NEWS THAT GILDAN WILL NOT BE RETURNING AS THE EVENT’S TITLE SPONSOR DOESN’T MEAN THE SKY IS FALLING. HE POINTS TO A NUMBER OF OTHER BOWLS THAT HAVE LOST TITLE SPONSORS YET MANAGED TO THRIVE UNTIL A NEW SPONSOR WAS ACQUIRED.
GILDAN HAS BEEN THE TITLE SPONSOR OF THE NEW MEXICO BOWL FOR SEVEN YEARS. THIS YEAR’S GAME IS SCHEDULED FOR DECEMBER 15TH.
